Mhairi Wood
Fractional CMO
Mhairi Wood is a Marketing Director and is our expert when it comes to all things digital and growth marketing. With over 20 years of experience, she specialises in growing ecommerce brands and businesses across various industries and scale through a combination of strategic digital marketing and ecommerce optimisation. Laser focussed on developing end-to-end ecommerce strategies that not only attract traffic but also convert visitors into loyal customers, driving sustainable business growth. She has a solid track record of delivering results and has worked with a number of brands including; ASOS, Ironmongery Direct, Micro Scooters UK, PGL and PG Beyond.
"Successful ecommerce growth isn’t just about driving traffic - it’s about creating seamless, data-driven experiences that turn visitors into loyal customers. My focus is on building smart, scalable strategies that deliver real, sustainable results."
| Tea or coffee? | Coffee - essential morning addiction |
| Cats or dogs? | Dogs all the way… we’re on the same level |
| Invisible for a day or able to talk to animals for a day? | Talk to the animals - just so I can hear what Cola is thinking about ! |
| Unicorn ride or jetpack flight? | Unicorn ride - still flying but more enjoyable! |
| Pineapple on pizza: yes or absolutely not? | 100% NOOOO. No pineapple, ever. |
| Live in a treehouse or a submarine? | Treehouse - at the top of the rainforest |
| Cheese fountain or chocolate river? | Ooooooo - both? |
| Speak in rhymes forever or only communicate through interpretive dance? | Interpretive dance … and then join the disco football league |
| Fight one horse-sized duck or 100 duck-sized horses? | 100 duck-sized horses … one at a time |
| Permanent jazz hands or always walking like you're in slow motion? | Jazz hands - it’d go well with the interpretive dance |