KYN

The Problem

KYN, a pioneering UK based organisation that blends neuroscience with therapy, training, and digital support, needed a comprehensive marketing strategy to establish a strong, consistent brand presence. While their approach was unique and impactful, they lacked a clear roadmap for branding, messaging, and content distribution across key digital channels. They required expert guidance to define their brand identity, target audience, and marketing strategy to ensure long-term success.

The Solution

Kennedy Woods delivered a tailored marketing workshop to lay the groundwork for KYN’s brand and marketing strategy. From there, we developed a comprehensive marketing framework, including:

• A clearly defined branding strategy, including brand values, tone of voice, and ideal buyer personas.
• A structured marketing strategy, outlining key marketing channels and content approaches.
• A content strategy spanning the website, LinkedIn, Twitter, Instagram, podcasts, YouTube, blogs, and articles.
• Hands-on training for the marketing team, ensuring they are equipped with the knowledge and skills to sustain and grow their marketing efforts.
• Ongoing fractional CMO support, providing strategic leadership and execution to bring the marketing vision to life.

The Results

• A complete marketing and content strategy aligned with KYN’s mission and business goals.
• A clear and compelling brand identity that resonates with their audience.
• A structured training program to upskill the marketing team over six months, empowering them to take ownership of marketing efforts.
• A long-term strategic partnership, with Kennedy Woods guiding KYN’s marketing execution as fractional CMOs.