_ SERVICES
Marketing & Branding
Marketing Workshops
We LOVE doing these!!!
Is it because we spend too much time in the office? Or is it because we crave attention? Is it because we just love helping people to understand how and why they need to market their business?
Tbh it’s all of the above 😁
You know you have a great product or service, but getting people to notice and care is an entirely different challenge. This is where marketing comes in, and more specifically, a solid marketing strategy. It’s all about creating a roadmap that tells you how to reach the right people, what to say, and where to say it to grow your business.

In our marketing strategy workshops, we start by clarifying the basics: what marketing really is and, more importantly, what it isn't. Many people think of marketing as just ads or social media posts, but it’s sooooo much more than that. Marketing is about creating a connection between what you offer and what your audience needs or wants.
First, we dive into understanding your brand - who you are, what you stand for, and why you exist. These questions might sound simple, but they’re the foundation for everything else. People want to buy from businesses they can relate to and trust, so knowing what makes your brand unique is key.
Next, we look at defining your audience. Knowing who you’re speaking to is essential because not everyone will be a good fit for your brand. We’ll help you figure out your ideal buyer personas aka your customers: what they like, what they value, and how they make decisions. This step alone makes all your marketing efforts much more effective because you’re no longer trying to reach everyone - you’re focusing on the people who are most likely to connect with your brand.
Then comes the fun part: crafting your brand story. Think of it as the “why” behind your business. People don’t just buy products; they buy into stories and values. A strong story is memorable and helps you stand out, especially when there’s a lot of competition.
Finally, we walk through the various channels you can use to reach your audience. We don’t just use all the marketing tools and channels out there, we only use the ones that your customers use. From top of the funnel social media to websites that convert, from carefully researched and creative content marketing to keeping your brand front of mind with regular email marketing campaigns.
Yes we can also do Google Ads, SEO, Brand ideation and creation, we can even show you how to dance on TikTok if you really want to BUT we will only choose the ones that guarantee you the ROI you are looking for. Each and every channel has its own strengths, and our job is to help you decide which ones make the most sense for your brand. We also cover how to measure success so you know if your strategy is working or needs adjustment.
By the end of the workshop, our clients leave with a tube of SMARTIES and a clear idea of the strategy they need in order to attract, engage, and grow a loyal customer base, all with a roadmap they can start using right away. It's about making marketing feel approachable, practical, and, most importantly, effective for your unique business.