Our Blog

Nurture, Not Nature – Why you shouldn’t dismiss email marketing as a small business
Emails are the lifeblood of modern communication. They have become the de-facto go to for everything from a quick message between colleagues through to the signature on

Data, data everywhere! Why (nearly) all your marketing decisions should be data driven
Data is everywhere. Seriously, it’s everywhere! You can’t escape it no matter how hard you try, everywhere you look there’s data. Analytics are everywhere, especially when it

Dont Make Me Think – The Layman’s Guide to Web Design
Thinking. It’s overrated. Now there’s a controversial start to a blog post, right? Here’s the thing though, whilst most people would disagree; you will find that nearly

Conversations – The ultimate marketing and sales tool
Let’s have a conversation about, ummm, conversations. OK not the best start I admit, but here’s the thing; conversations are fantastic and I love a good chat,

Content Marketing – The Swiss Army Marketing Tool
Are you content with your content? Marketing is everywhere, and it comes in the form of content. It’s the greatest catch all term for anything marketing related.

In Defence of Brand Awareness
How vain are you? Seriously…. How much vanity do you have? Because brand awareness is the vanity metric du jour. The ultimate scapegoat in marketing campaigns. “We

How To Use LinkedIn For Business – The First Steps
You may not know this, but I am pretty good at LinkedIn. I know! I barely mention it here, here, or here. Whilst I keep these skills

Growth Marketing Strategy – Why you need a comprehensive approach
Physics is fun. It explains so much about our world and the universe and everything. It’s an incredible discipline (even if most of it flies over my

Personal Branding – The Secret to LinkedIn Success
DEAR GOD MAKE IT STOP! As I open up LinkedIn every day I see the same posts come up again and again. Personal branding this, personal branding

How do you create a great Customer Journey?
These days it has become more and more important to create a great Customer Journey. A Customer Journey which is as smooth as possible will ensure that

How will AI change the future of Marketing?
🟢 Love it or hate it, AI is here to stay… Spring 2022 saw the arrival of Midjourney, a groundbreaking platform which creates images from text prompts.

How do you get someone to actually read your content?
Two very simple yet very important copywriting tools: 🟢 Headlines & Hooks Headlines are essentially the title for your content. Placed at the top of your article,