Claire Woods

Emails are the lifeblood of modern communication. They have become the de-facto go to for everything from a quick message between colleagues through to the signature on multi-million pound deals. But with that, there is a downside. Spam emails have become an annoying part of the email ecosystem. And with that marketing emails from companies …

Nurture, Not Nature – Why you shouldn’t dismiss email marketing as a small business Read More »

Data is everywhere. Seriously, it’s everywhere! You can’t escape it no matter how hard you try, everywhere you look there’s data. Analytics are everywhere, especially when it comes to marketing. So why oh why do so very few people use that data effectively? Data-driven marketing can help you build successful marketing strategies and better connect …

Data, data everywhere! Why (nearly) all your marketing decisions should be data driven Read More »

Thinking. It’s overrated. Now there’s a controversial start to a blog post, right? Here’s the thing though, whilst most people would disagree; you will find that nearly everyone on the internet doesn’t think. In fact, the whole internet is made to stop people from thinking. Bear with… The Internet is based on not thinking When …

Dont Make Me Think – The Layman’s Guide to Web Design Read More »

Let’s have a conversation about, ummm, conversations. OK not the best start I admit, but here’s the thing; conversations are fantastic and I love a good chat, don’t you? Seriously though, a great conversation is thrilling, enthralling, and engaging. What’s more is that when you have a fantastic conversation in business, you can seal deals, …

Conversations – The ultimate marketing and sales tool Read More »

Are you content with your content? Marketing is everywhere, and it comes in the form of content. It’s the greatest catch all term for anything marketing related. However, if you are starting out learning about marketing and how to market your business, what the hell is it? This is your introduction to the greatest marketing …

Content Marketing – The Swiss Army Marketing Tool Read More »

How vain are you? Seriously…. How much vanity do you have? Because brand awareness is the vanity metric du jour. The ultimate scapegoat in marketing campaigns. “We got great brand awareness” “We’re doing a brand awareness campaign” and many more cliches. Everybody’s favourite whipping boy of a metric has a very bad rap. But it’s …

In Defence of Brand Awareness Read More »

You may not know this, but I am pretty good at LinkedIn. I know! I barely mention it here, here, or here. Whilst I keep these skills under the radar, I am aware that a lot of businesses don’t know how to use LinkedIn. How do you set up a page? How do you post …

How To Use LinkedIn For Business – The First Steps Read More »

Physics is fun.  It explains so much about our world and the universe and everything. It’s an incredible discipline (even if most of it flies over my head).  One of my favourite things is something called string theory. The idea is that everything, every little thing, in this universe is connected. Seems so elegant and …

Growth Marketing Strategy – Why you need a comprehensive approach Read More »

DEAR GOD MAKE IT STOP! As I open up LinkedIn every day I see the same posts come up again and again. Personal branding this, personal branding that, do this for an amazing personal brand, build your personal brand, personal brand is dead, blah blah blah. Honestly, there are so many people talking about it …

Personal Branding – The Secret to LinkedIn Success Read More »