You’ll probably have noticed accounts on LinkedIn that regularly get high engagement rates. When I say high engagement I mean on average 50+ likes.
(You will also have noticed how I am very camera shy ?)
Ever wondered what all these accounts have in common? They may be completely different personal brands with completely different messaging however, they:
☆ Have something to say
☆ Are not afraid to put across an opinion
☆ Are not afraid to show that they are human
☆ Are not worried about being liked by everyone
☆ Don’t look at the content wins or fails and take it personally
☆ Are committed to posting regularly, five days or seven days a week
☆ Are consistent with their tone and messaging
☆ Are supportive of other people’s content
I’ve said it before and I’ll say it again – Just be you! Obvs don’t post something polarising and I always advise staying away from politics, also swearing isn’t needed.
By following these key points and by being consistent with your marketing, you should start to see results in 3-6 months.
So, don’t just sit there scrolling through your feed, get posting!
And if you would like some more LinkedIn advice why not get in touch ? clairewoods@kennedywoods.net